Wednesday, 25 February 2015

Bloggers! #MeetSouthAfrica

image: Mzansigirl 

Are you searching for your next dream destination?,the iambassador #MeetSouthAfrica campaign should be of interest to you because unlike looking at different websites for people’s reviews on those locations you would like to visit; why not stay in touch with the #MeetSouthAfrica campaign for more insight.

The iambassador #MeetSouthAfrica campaign is based on creating awareness of South Africa and to encourage others who are prospective travelers that have the interest in visiting SA, through the use of the most popular social media channels such as YouTube, Google +, Facebook, Instagram, Twitter, Pinterest and Vine.

The partnership between South African Tourism and Cape TownTourism along with iambassador and Indaba began a project in 2013 to establish a historical travel blogger campaign by having 15 international travel bloggers to embark on a journey to explore different regions within South Africa which included Cape town, Johannesburg, Garden Route, Eastern Cape, West Coast, Northern Cape, Mpumalanga, Free State and reaching their final destination which was Durban.

Talk about the ideal opportunity to travel around the country with all of your expenses paid for, and as for myself the only provinces I've been to is Mpumalanga, Gauteng, and Limpopo; so just imagine the exciting experiences these bloggers had.
image: 15 travel bloggers

Want to a be travel bloggers?, here is a quick description of the job. Travel bloggers basically share various types of multimedia information/content based on their thoughts, experiences, and destinations on their professional blogs. This allows the campaign to reach their targeted audience, produce relevant or interesting content, to increase the social media engagement, to have online ambassadors, creating exposure and personal views to make it more authentic.

The impact on social media:

·         3.3 million Twitter accounts were reached.
·         1059 photos taken were posted on Instagram based on their experiences.
·         77.8 million Opportunities of twitter engagement.
·         31 500 single photos posted were viewed on Facebook by individuals who were not even the targeted audience.
·         And +60 000 viewers on YouTube

image:Graffiti
My thoughts, the best social media campaigns make use of their visual aids which is of interest to the targeted audience, and what follows is allowing your audience to engage or participate in the campaign which makes them feel like they are a part of the marketing/advertising team. Now let’s be honest, social media generated campaigns are the most cost effective campaigns even for a non-profit organisation, but most of the time audiences, like myself always want to be awarded for the time we take to share content, like videos or make videos of ourselves  and to advertise something on their social media platforms. So if I was part of the marketing team, I would look at what angle of publicity would I provide to my targeted audience?




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14 comments:

  1. MD Katangana25 February 2015 at 06:10

    During my high school years i did tourism and during those years i didn't think that Social media would be so much powerful on South African tourism and Attract some many visitors to their social media accounts. I only thought the only to reach these people was only hosting a big event like the 2010 soccer world cup and that is the only way. Moreover social media is a good communication tool that we as a country can to attract more international tourists.

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    Replies
    1. Lerato Mogane25 February 2015 at 06:14

      Yes, social media has made it easy for us to communicate and understand each other in various ways such as knowing a persons culture through images they post and getting to see places within a click of a button.

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    2. Unknown26 February 2015 at 02:56

      Hey! This is really amazing!

      I run an online campaign called #EurekaMoments. I still find it somewhat challenging having to actually get people to understand that we are here to inspire others.

      How do I actually answer the, "what's in it for us to share your content?" Question...

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    3. Lerato Mogane26 February 2015 at 03:12

      Well, i believe that as an non-profit organisation its difficult to provide people with prizes but what you can do is allow people to be apart of the movement and how is that so, get people to take pictures with the #EurekaMoments or videos. This is to create an atmosphere of engagement and interaction with your audience for instance instead of a normal written comment for your podcast why not a video. I hope i answered you dear.

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  2. jay4christ2 March 2015 at 03:07

    Social media...social media!!! What a great powerful tool.I had no idea about this campaign.I must say, it is really unique and #Thumbs_up to the people who came up with it.

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  3. Malvina Janet Stober2 March 2015 at 05:38

    It's amazing how social media has created an impact in our lives, being able to create awareness for your country to the world. Social media is indeed a great platform for any kind of communication.

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    1. Lerato Mogane2 March 2015 at 05:48

      Yes it is indeed maybe this is an encouragement for us as bloggers or citizens to write about our own experiences in the countries we visit even during December time, but still be careful of how you present yourself when posting images or videos.

      Delete
    2. Lerato Mogane2 March 2015 at 05:49

      Yes it is indeed maybe this is an encouragement for us as bloggers or citizens to write about our own experiences in the countries we visit even during December time, but still be careful of how you present yourself when posting images or videos.

      Delete
  4. Malvina Janet Stober2 March 2015 at 05:39

    It's amazing how social media has created an impact in our lives, being able to create awareness for your country to the world. Social media is indeed a great platform for any kind of communication.

    ReplyDelete
  5. Khomotso Sekatane2 March 2015 at 22:16

    Great campaign and thank you Lerato for sharing this information with us.

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  6. Mashudu Thangene3 March 2015 at 00:16

    As ordinary person participating in #meetSouthAfrica. Will I have an influence in promoting tourism in South Africa? will it depend on my social media follow?

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    Replies
    1. Lerato Mogane5 March 2015 at 04:30

      i believe in the type of content you post and how frequent you engage with your followers because people are always looking forward to visiting places and if you are able to visit these places during the holidays and share your experiences you had and telling people or encouraging them to visit then its possible to become a travel blogger influencer.

      Delete

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